0208 617 1314

ICON by Crane

ICON by Crane

The newest Premium Coffee Shop Solution from Crane!

ICON by Crane is the new free-standing premium hot beverage machine developed in response to demand from our customers.

Captivate interest immediately with the ICON user interface and stylish design of ICON by Crane.

Robustly engineered with state-of-the-art technology, ICON delivers each drink consistently with stellar taste, aroma, colour and appearance and will bring consumers back for more.

Boasting a new user interface, ICON focuses on the quality of hot drinks combined with a new illuminated vend area,  ICON promises to enhance every vend.

Coffee Shop style beverages at the Touch of a Button!

ICON by Crane is built upon the innovative and class-leading hot drinks platforms from Crane.

ICON espresso models incorporate the proven Co-Ex brewer, producing high-quality barista style espresso based drinks from freshly ground beans.

The freshbrew coffee and tea models use Crane’s patented Oltre brewer, designed to optimise extraction to produce the highest quality coffee and tea beverages.

Greater Consumer Experience

ICON transforms the consumer experience with a new touch sensor user interface, providing quality, choice and satisfaction.

• New ICON selection panel that is truly intuitive for the consumer

• High Street Coffee Shop drinks menu which is simple to use

• Highly visible icons with smartphone look to attract and engage consumers

• High quality coffees and teas to drive consumer satisfaction

• Optional 21” Full HD Media Screen

• Fitted with SureVend product delivery sensors.

• The MyCode feature makes it even easier to select your favourite drink by entering a unique 4 digit code.

Built-In Durability & Reliability

ICON by Crane is built upon the class-leading and highly reliable hot drinks platform from Crane, ensuring your coffee shop solution is open around the clock.

• Freshbrew models have the Crane Oltre brewer inside, ensuring industry leading reliability and simplicity, tested to over 4 million vends

• With up to 800 cup capacity, the Crane cup drop unit leads the way in cup drop reliability, tested to over 3 million

• ICON is produced with 40% recycled material and is 82% recyclable at end of life

• Class leading energy efficiency with EVA EMP A+ and A ratings

• ICON uses up to 41% less energy in saving mode

Stylish Design to Complement any Environment!

·        Upload your own high definition videos or images to promote your products, brands, company or location. It’s a great way to communicate. educate and personalise your ICON.

·        In addition, you can customise the vending machine with your own graphics

·        ICON offers unlimited menu flexibility, tailor the menu to your location for unrivalled browsing and choice or keep it simple – at some locations, less is more!

About Us

Pure Foods Systems is a family run business with over 50 years of experience in the vending industry. We specialise in supplying water coolers, coffee machines and vending machines from all the leading manufactures.


We supply all kinds of vending machines high quality; energy efficient snack vending machines to food vending machines to hot drinks vending machines. We can offer the perfect solution to suit your business.


We specialise in providing top quality ingredients at low prices. Our standard delivery is next working day if ordered before 2.00 PM and these items come straight out of a warehouse to deliver vending supplies.

Call us today at 0208 617 1516

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Please send any questions you need to know.